Media investments – not media ad spends
Imagine buying a car, paying for it in full, and yet still having to pay monthly bills to use it. That’s the current state of media buying, especially on walled garden platforms. These platforms share data from every campaign with other advertisers, even if they are direct competitors. Additionally, every new campaign launched means that all the data from your previous advertising campaigns are not being used as efficiently as they should be.
iPROM believes that every euro spent on advertising should result in more than just ads being displayed. When you use the Private DMP powered by iPROM, you are investing your money into building your own valuable audience, which can be leveraged for further campaigns. So every media euro spent should be an investment, an asset that your brand can own, grow, and use.